href Media were among fellow digital marketers who attended BrightonSEO last week. It was an excellent day with a fantastic speaker line up. For any of you who didn’t get to attend or those still buzzing with ideas from the day, please find the collection of decks/slides from the April 2019 Brighton SEO conference below.
We’ll gradually be updating the list as soon as the additional slides are made available, so if you are aware of any we’re missing, please get in touch and we’ll add them straight away!
| Presentation Title | Slides | Topic | Speaker(s) | Time | Running Order |
|---|---|---|---|---|---|
| Driving *meaningful* clicks with enriched SERPs | View/Download | Snippets and Schema | Izzi Smith | Morning 10:00-11:15 | 1 |
| Featured Snippets - the achievable SERP feature? | View/Download | Snippets and Schema | Emily Potter | Morning 10:00-11:15 | 2 |
| A Structured Data Case Study: How to Make Your Websites Stand Out in Search | View/Download | Snippets and Schema | Kenichi Suzuki | Morning 10:00-11:15 | 3 |
| Speed & Performance Optimisation: How to Meet Users High Expectations | View/Download | Site Speed | Rachel Costello | Morning 10:00-11:15 | 4 |
| How to get a 100% Lighthouse performance score | View/Download | Site Speed | Polly Pospelova | Morning 10:00-11:15 | 5 |
| How to Trim JS, CSS and External Stuff to Slim Down and Speed up your Site | View/Download | Site Speed | Chris Simmance | Morning 10:00-11:15 | 6 |
| Small Biz Small Budget - 10 Do's and 5 Don'ts for Local SEO Success | View/Download | Local SEO | Claire Carlile | Morning 10:00-11:15 | 7 |
| Can You Rank in Local Without a Website? | View/Download | Local SEO | Darren Shaw | Morning 10:00-11:15 | 8 |
| Harry and Lloyd's Idiot Proof Guide to GMB Optimization | View/Download | Local SEO | Greg Gifford | Morning 10:00-11:15 | 9 |
| 8 Ways to Increase your Ecommerce Conversion Rate | View/Download | Ecommerce | Faye Watt | Morning 10:00-11:15 | 10 |
| Black Friday SEO: where and when to start, quick wins and top tips | View/Download | Ecommerce | Alexandra Coutts | Morning 10:00-11:15 | 11 |
| Social Proof and Leveraging the Power of Consumers | View/Download | Ecommerce | Justin Clarke | Morning 10:00-11:15 | 12 |
| Big budget video advertising on a small business budget | View/Download | Content Production | Phil Nottingham | Morning 10:00-11:15 | 13 |
| LMFAO: Leveraging Machines for Awesome Outreach | View/Download | Content Production | Gareth Simpson | Morning 10:00-11:15 | 14 |
| The Art of Content Necromancy: How to Resurrect a Dead Campaign | View/Download | Content Production | Kat Kynes | Morning 10:00-11:15 | 15 |
| Google Smart bidding: How to train your algorithm | View/Download | PPC | Kian Njie | Morning 10:00-11:15 | 16 |
| Land Grab: How to win business from your competitors with Google PPC | View/Download | PPC | Tanesha Stafford | Morning 10:00-11:15 | 17 |
| The importance of tagging when it comes to reporting and optimising in paid search | Download TBC | PPC | Charlotte Self | Morning 10:00-11:15 | 18 |
| Embrace WeChat Marketing | View/Download | Russia & China | Christina Xu | Morning 10:00-11:15 | 19 |
| Harnessing the Russian digital opportunity | View/Download | Russia & China | Anna Milburn | Morning 10:00-11:15 | 20 |
| Maximising Your Media Through SEO - How To Drive More From Your ATL Campaigns | View/Download | Cross Channel | Ric Rodriguez | Morning 10:00-11:15 | 21 |
| Corvidae: Identifying new customer acquisition opportunities | View/Download | Cross Channel | Ross Paton | Morning 10:00-11:15 | 22 |
| How to drive content marketing success | View/Download | Cross Channel | Irma Hunkeler & Edward Trippier | Morning 10:00-11:15 | 23 |
| Improve your Rankings with Internal Link Building, and no headaches. | View/Download | Onsite | Christoph C. Cemper | Mid-Morning 11:45-13:00 | 24 |
| Why I adore Sitemaps, an ex-Google engineer's love story | Download TBC | Onsite | Fili Wiese | Mid-Morning 11:45-13:00 | 25 |
| Building an SEO Exponential Growth model by Closing Your Content Gaps | View/Download | Onsite | Razvan Gavrilas | Mid-Morning 11:45-13:00 | 26 |
| Search Presence Intelligence - Where Search Meets Business Intelligence | View/Download | SERPs | Stephan Bajaio | Mid-Morning 11:45-13:00 | 27 |
| Why UX is SEO's best friend | View/Download | SERPs | Luke Hay Michelle Wilding-Baker | Mid-Morning 11:45-13:00 | 28 |
| Uncovering SERPs: What happens in search right now and how to benefit from it | Download TBC | SERPs | Olga Andrienko | Mid-Morning 11:45-13:00 | 29 |
| Your New Google Analytics BFF | Download TBC | Measurement | Dana DiTomaso | Mid-Morning 11:45-13:00 | 30 |
| Using Google Tag Manager to send Scroll Depth and YouTube view measurements to Analytics | View/Download | Measurement | Azeem Ahmad | Mid-Morning 11:45-13:00 | 31 |
| Changing the game with Supermetrics | View/Download | Measurement | Sam Caesar | Mid-Morning 11:45-13:00 | 32 |
| Restructuring Websites to Improve Indexability | View/Download | Crawl Management | Areej AbuAli | Mid-Morning 11:45-13:00 | 33 |
| Simple ways to visualise your crawl data with no coding knowledge required | View/Download | Crawl Management | Anders Riise Koch | Mid-Morning 11:45-13:00 | 34 |
| Crawl Budget is dead, please welcome Rendering Budget | View/Download | Crawl Management | Robin Eisenberg | Mid-Morning 11:45-13:00 | 35 |
| Why we all should stop ignoring Bing | View/Download | Beyond Google | Julia Logan | Mid-Morning 11:45-13:00 | 36 |
| Voice Visibility: Tracking voice results on Alexa & Google | View/Download | Beyond Google | Steff Preyer | Mid-Morning 11:45-13:00 | 37 |
| No search volume? No problem! | Download TBC | Beyond Google | Dom Hodgson | Mid-Morning 11:45-13:00 | 38 |
| Using data science to work smarter, not harder in PPC | Download TBC | Paid Search | Duncan Sills | Mid-Morning 11:45-13:00 | 39 |
| Become a Local Hero: PPC Tips to Boss Your Neighbourhood | Download TBC | Paid Search | Oliver Ewbank | Mid-Morning 11:45-13:00 | 40 |
| Search is Stagnating: It's time to explore more biddable diversity. | Download TBC | Paid Search | Matt Whelan | Mid-Morning 11:45-13:00 | 41 |
| How to use programmatic to drive search results internationally | Download TBC | International | Gemma Houghton | Mid-Morning 11:45-13:00 | 42 |
| The Most Popular Influencer is Almost Never the One You Really Need | Download TBC | International | Daiana Damacus | Mid-Morning 11:45-13:00 | 43 |
| How to Marie Kondo your SEO | View/Download | Efficiency | Rebekah Dunne | Mid-Morning 11:45-13:00 | 44 |
| 5 Time-Saving SEO Alerts to Use Right Now | View/Download | Efficiency | Marco Bonomo | Mid-Morning 11:45-13:00 | 45 |
| 100 million keywords. Now what?! | Download TBC | Efficiency | Alen-Jelco Todorov | Mid-Morning 11:45-13:00 | 46 |
| Competitor Analysis: A Scientific Method | View/Download | Competitor Research | Paola Didone | Afternoon 14:30-15:45 | 47 |
| Killer Competitor Content Research and Strategy | View/Download | Competitor Research | Lana Burgess | Afternoon 14:30-15:45 | 48 |
| How you should build your new etail content strategy based on SERP and competitive analysis | Download TBC | Competitor Research | Alexandre Sigoigne | Afternoon 14:30-15:45 | 49 |
| Podcasting for subscribers, mentions and really big links | View/Download | Content Marketing | Corinne Card | Afternoon 14:30-15:45 | 50 |
| Standing out online with a unique and compelling brand voice | View/Download | Content Marketing | Bethany Joy | Afternoon 14:30-15:45 | 51 |
| The Content Comeback: 5 Steps for Bouncing Back When Your Campaign Fails | View/Download | Content Marketing | Shannon McGuirk | Afternoon 14:30-15:45 | 52 |
| How to Make Fake News For Links | View/Download | Link Building | Oliver Brett | Afternoon 14:30-15:45 | 53 |
| 10 tips to scale link building for your clients! | View/Download | Link Building | Sam Morton | Afternoon 14:30-15:45 | 54 |
| Gamification: Link building in a Fortnite | View/Download | Link Building | Becky Simms | Afternoon 14:30-15:45 | 55 |
| Living on the Edge: Elevating your SEO toolkit to the CDN | View/Download | Tech SEO | Nils De Moor | Afternoon 14:30-15:45 | 56 |
| How To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site | Download TBC | Tech SEO | Tom Pool | Afternoon 14:30-15:45 | 57 |
| CLI Automation - Using the Command Line to Automate Repetitive Tasks | View/Download | Tech SEO | Mike Osolinski | Afternoon 14:30-15:45 | 58 |
| Leveraging E-A-T for SEO Success | View/Download | Fundamentals | Lily Ray | Afternoon 14:30-15:45 | 59 |
| 6 Things Your Boss Expects You Should Know About SEO | View/Download | Fundamentals | Lukasz Zelezny | Afternoon 14:30-15:45 | 60 |
| How to Repurpose Existing Content to Help your Strategy | View/Download | Fundamentals | Coral Luck | Afternoon 14:30-15:45 | 61 |
| Search vs. Bureaucracy: How to Stand Up an Organic Search Program for Your Client | Download TBC | Client Success | Heather Physioc | Afternoon 14:30-15:45 | 62 |
| Retaining Struggling Clients: How To Rebuild Trust | View/Download | Client Success | Laura Hogan | Afternoon 14:30-15:45 | 63 |
| Efficiency in the workplace: Mindset mastery and meditation | View/Download | Client Success | Briony Gunson | Afternoon 14:30-15:45 | 64 |
| The impact of translation on SEO and how they can work together | Download TBC | Internationalisation | Valentine Lacour | Afternoon 14:30-15:45 | 65 |
| Why hreflang is crucial to international SEO success | View/Download | Internationalisation | Mauro Cattaneo | Afternoon 14:30-15:45 | 66 |
| Why Google isn't giving update advice anymore | Download TBC | Experimental | John Warner | Afternoon 14:30-15:45 | 67 |
| Perfect Outcomes: Create amazing websites 10x Faster with Rapid Prototyping | View/Download | Experimental | Justin Taylor | Afternoon 14:30-15:45 | 68 |
| The Seedy Underbelly of Keyword Research and Search Intent | View/Download | Experimental | Mark Osborne | Afternoon 14:30-15:45 | 69 |
| Huge SEO success stories and what we can learn from them | Download TBC | Future of Search | Marcus Tober | Late Afternoon 16:10-17:15 | 70 |
| How to Drive Big Site SEO Impact in Google's New, Linkless Algorithm | View/Download | Future of Search | Chris Liversidge | Late Afternoon 16:10-17:15 | 71 |
| Forget Alexa, The Voice Search Devices Of The Future | View/Download | Future of Search | Patrick Reinhart | Late Afternoon 16:10-17:15 | 72 |
| Sexy AF SEO Revenue Growth with Your Discontinued Products | Download TBC | Onsite SEO | Luke Carthy | Late Afternoon 16:10-17:15 | 73 |
| The State of Pagination and Infinite Scroll on the Web | View/Download | Onsite SEO | Adam Gent | Late Afternoon 16:10-17:15 | 74 |
| Predicting the Impact of Technical SEO changes | View/Download | Onsite SEO | François Goube | Late Afternoon 16:10-17:15 | 75 |
| How to protect your online reputation: Lessons from the FTSE 100 | View/Download | Online PR | Alex Judd | Late Afternoon 16:10-17:15 | 76 |
| The killer outreach email that gets opened, replied to and mainly gains links | View/Download | Online PR | Hana Bednarova | Late Afternoon 16:10-17:15 | 77 |
| How to pitch an idea your client/boss can't say no to | View/Download | Online PR | Chris Lee | Late Afternoon 16:10-17:15 | 78 |
| The Circle of Trust: SEO Data | Download TBC | Data | Matthew Brown | Late Afternoon 16:10-17:15 | 79 |
| Turning Your Data Into Compelling Stories | Download TBC | Data | Jeroen Maljers | Late Afternoon 16:10-17:15 | 80 |
| Why data science analysis is better than YOUR analysis | View/Download | Data | George Karapalidis | Late Afternoon 16:10-17:15 | 81 |
| Screaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition | View/Download | SEO Automation | Sabine Langmann | Late Afternoon 16:10-17:15 | 82 |
| Automate your SEO tasks with custom extraction | View/Download | SEO Automation | Max Coupland | Late Afternoon 16:10-17:15 | 83 |
| Bringing the fun back to SEO with Python | View/Download | SEO Automation | Benjamin Goerler | Late Afternoon 16:10-17:15 | 84 |
| How to tell if there's a demand to launch your business overseas | Download TBC | Success | James Brown | Late Afternoon 16:10-17:15 | 85 |
| How to measure the value of generic keyword success | View/Download | Success | Timothy Hawes & John Sadeghipoor | Late Afternoon 16:10-17:15 | 86 |
| Using data to keep your customers happy | View/Download | Success | Eli Zheleva | Late Afternoon 16:10-17:15 | 87 |
| Keynote Q&A Session | Download TBC | Keynote Q&A Session | John Mueller | Keynote Q&A Session | 88 |
